fashion beyond clothing

"If you compare this to how these images were originally distributed in the form of magazines and certain authoritative websites, it is important to acknowledge that the amount of outlets that have now become available for this dissemination has multiplied beyond belief, resulting in infinite saturation of the trend. It is not uncommon that imitation products are released even before the initial design. We all know what happened to the infamous Balmain jacket, the images were released months before the physical jacket was available, and then Zara and Topshop copies were retailed even before the original. The internet is propelling the organic, traditional flow of fashion, and it’s eclipsing the system it exists in.
We came up with DI$COUNT because we refused to change our ideals to fit into the system.
Our idea of fashion stretches beyond just clothing."
from DI$COUNT