Monday, March 15, 2010

Olivier Zahm

"The fashion system itself is a mega copy machine. Fashion doesn’t stop copying—the past, the tribes, the workers, whatever. Fashion is just a way to copy, copy, copy, copy everything. I don’t think in a bad way. You know even Martin Margiela clearly has a line that’s just made by the exact reproduction of clothes. That’s fashion. That’s the essence of fashion. How do you copy? The problem in fashion is not that you copy, it’s how do you copy and what do you copy and how do you mix different copies…All the clothes have been made and made and made and made. They are just remade and remade and remade."
[Olivier Zahm, The Future of Fashion, Part Four]

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